Boston Scientific, a multinational leader in the production of innovative medical solutions, needed to strategically and creatively organize the external and internal communication of its value programs.

At Wiper we sought to strategically and communicationally organize the set of solutions and platforms that Boston Scientific develops to provide more value to the service, positioning itself as an evolution in the health ecosystem for the Latam market. To do this, we set the goal that health professionals, patients, medical students or company employees know clearly and precisely how each of the programs, solutions and platforms they develop work and what they are for.

We carried out a communication system and visual identity to provide a logical organization to the different programs when communicating them to our target audience. We used pre-existing aesthetic guidelines to coexist with the new identity, generating guidelines to communicate, sell and implement them in the Latam market, thus unifying strategy and resources.

Within the tactics, we carried out strategic workshops to define the plan for each of its value programs, communication funnels, brandbooks and internal training.