We begin our projects by analyzing all aspects related to the client's market, its target audience and its competitors. We look into the opportunities the client has and how our work can make the most out of the business potential in them. Our research allows us to understand the complexities of their business and how to communicate the brand effectively by setting and achieving clear marketing goals. A benchmark of a brand's market, its consumer's behaviors and its competitors, will provide a plan for our creative vision.

Our creativity is the secret to our success. Our creative team has the biggest impact on the results of our campaigns. Wiper believes in great ideas. We are convinced that great ideas, with proper strategies and executions, can have an astronomical reach. And it's thanks to our Omni-channel experience that we are able to bring great ideas alive.

Every day, our in-house Media team works on the most cost effective optimization strategies for our campaigns. They oversee the results and improve the campaign's performance in real time, using new ads when necessary. And because they are in-house, they are able to work hand-in-hand with our Social Media team, to better understand the preferences and interests of diverse audiences. At Wiper, cooperation is the key to effective campaigns with fast results.

Wiper was born more than 15 years ago as a development company working on innovation and best practices to provide clients with unique user experiences. Today, as a multi-faceted, full-service agency we continue to work on the development of technologies, digital tools, and campaigns —including web and mobile apps, data acquisition campaigns, ecommerce, SEO, Web 3.0, among others— which allow us to create original and effective solutions in ever-changing markets.

Social Media is key to reaching our client's audiences. We learn what kind of content is best by evaluating the performance of previously received data from the target. This data is the path to generating sales leads, but it's only one tool, among many others, we use to measure and improve our work. At the same time, we work with community moderation, whether that is active moderation or developing communication protocols to create and manage digital communities. At Wiper, we change with the world and evolve as Social Media Platforms evolve, so that our clients can continue to be relevant and grow.

We handle all details of traditional marketing events and activations, while also introducing digital conversion strategies to expand experiences. By joining "live" and "digital", we elevate experiences, so they can be shared across online platforms, while also giving our clients KPI measurability.

We work to find the right talent for each brand in a determined market. Our research evaluates profiles based on local, national, and international following, as well as audience work, values and uniqueness, among other aspects that allow us to choose the optimal match for each brand. Once selected, we take care of the entire process :contract negotiations, onboarding and briefing on objectives, content generation, and finally reporting. All to ensure the talent complements the campaign, helping to build a bridge between the target audience and the brand.

We focus on the 360° view of the customer´s touch points from offline in-store interactions to web and mobile apps. Our secret is in the delivering of personalized experiences that turn browser users into shoppers and then into loyal customers. Our main goal is always related to increasing the conversion rate and revenue per user through robust customized recommendations.

Our team creates audiovisual content from script to storyboard to final production. Our creations can be used alone or in conjunction with other outputs such as radio spots, billboards, print, coupons, POP material, Social Media and Augmented Reality. Our production team has developed many successful campaigns for Pepsi, Philips, Betty Crocker, Nature Valley, Häagen-Dazs, ESPN, NBC Universal, among others.

Wiper's designers interact daily with the other departments in the design and visual aspects of our strategies and campaigns. These range from Key Visuals, to POP, Billboards, print, packaging, multimedia production, among other final materials.

We work with B2B companies to create valuable experiences that generate a positive impact on people and their businesses. We help position companies, their products and their teams through the design of content to address problems and needs of ideal customers, lead generation and new business tactics that turn quality prospects into clients or business partners, in-bound marketing campaigns and other strategies that help build trust and credibility for our client's businesses.

Our approach differs from conventional PR. We find topics that are of genuine interest to the media. We develop powerful stories based on directing traffic to our clients' websites, which helps generate more potential customers online. We are a reliable partner who applies its know-how in marketing to public relations, working the press, SEO positioning, networking, social media management and online marketing.