Situation:

SIG needs to replicate its global Inbound strategy in 5 countries in South America: Argentina, Chile, Ecuador, Colombia, and Peru (Pacce).

What did we do?

We implemented a strategy based on content creation for their blog and social media, along with a Paid Media campaign, to drive traffic to the blog, and increase the number of registrations and flow to the profiles.

Results

We exceeded the proposed goal by 933%, getting more than 1400 leads (when our goal was to get 120).