Objective: Engage construction workers and professionals by offering a unique coffee experience at strategic Lowe's locations and nearby construction sites for two weeks.                            

Execution In-Store Experience:  Coffee stands at Lowe's stores in Hialeah, North Miami, and Kendall from 6 AM to 12 PM, providing free Café Bustelo coladas.

Mobile Activation: Deployed a branded coffee truck to nearby construction sites, offering free coffee, promoting Lowe's MVP program registration, and distributing discount coupon. Influencer Engagement: Collaborated with local influencers who visited stores and construction sites, sharing the experience through social media to increase reach and engagement.