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Trends 2025 : Authenticity, Immediacy, and New Consumption Patterns.

The 2025 Trends Report highlights a transforming market where the creative economy and content creators' influence are redefining consumer behavior. Authenticity and emotional connection will be key, as consumers prioritize real and personalized experiences. Immediacy and voice are taking center stage in marketing, while smart payments and the "pet economy" reflect shifts in purchasing habits. In this landscape, brands that foster authenticity, inclusion, and emotional closeness will be best positioned to connect with their audiences.

  1. Creator Economy
  2. New worlds
  3. The power of social media
  4. Sound marketing
  5. (Re)connect
  6. Ai can
  7. Mega personalization
  8. Gaining trust
  9. Less is more
  10. Empowered Inclusion
  11. Feeling good and looking fine
  12. Me world
  13. Emotion marketing
  14. The impatience economy
  15. Wise payments
  16. Never old
  17. Pet Economy
  18. Kidults
  19. Concierge service
  20. Nihilistic mood
  21. Mobile centric
  22. Big Kids


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