Wiper - Research & Data

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One of the most common problems for brands and businesses is being able to understand the consumer and anticipate their needs. Customer expectations are increasing every day, and they demand a seamless experience when interacting with companies and brands. Therefore, a positive customer experience is crucial for both consumers and businesses.
Personalization is relevant for a successful customer experience and has a positive impact on repeat purchases, brand engagement, brand loyalty, as well as a direct increase in revenue. Did you know that companies that excel in personalization generate 40% more revenue from those activities than average players?
With this new White Paper, you can understand the importance of personalization applied to different strategies for brands:

  • What makes a customer experience positive?.
  • Continuous growing demands from consumers: Customer experience + personalization.
  • Personalization: most brands still miss the mark.
  • Different personalization tactics to directly influence purchase behavior.

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