Wiper - Research & Data

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Personalization

One of the most common problems for brands and businesses is being able to understand the consumer and anticipate their needs. Customer expectations are increasing every day, and they demand a seamless experience when interacting with companies and brands. Therefore, a positive customer experience is crucial for both consumers and businesses.
Personalization is relevant for a successful customer experience and has a positive impact on repeat purchases, brand engagement, brand loyalty, as well as a direct increase in revenue. Did you know that companies that excel in personalization generate 40% more revenue from those activities than average players?
With this new White Paper, you can understand the importance of personalization applied to different strategies for brands:

  • What makes a customer experience positive?.
  • Continuous growing demands from consumers: Customer experience + personalization.
  • Personalization: most brands still miss the mark.
  • Different personalization tactics to directly influence purchase behavior.


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