Wiper - Research & Data

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Sport Marketing

Sports have transitioned from a passive activity to an integral part of our global culture. Athletes have transformed into major enterprises and digital influencers, reshaping how audiences interact with the industry and propelling the development of new trends and emerging technologies.
The future of sports undergoes a revolution alongside the shifts in the preferences of new generations, with innovations that will transform how we experience and consume sports content. In this new White Paper, you'll find comprehensive information about the evolution of the sports world, exploring its past, present, and future.

  • gamingsport.information:
  • Athletes as Major Enterprises
  • Connecting through Stories
  • 6 Macro Forces Revolutionizing the Future of Sports
  • An Industry in Constant Evolution
  • Female Athletes: Authentic Connections Beyond Sports
  • New Generations Bringing Winds of Change
  • Digital Evolution: A Constant Shift in Sports
  • An Active Conversation on Diversity, Equity, and Inclusion
  • Holistic Well-being
  • Sustainability: An Integral Part of the Equation

    • Discover the exciting journey of sports, from its roots to its ever-evolving future.

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