Wiper - Research & Data

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U.S. Hispennials 2023 Vol. 1 : The first major zoom into this generation.

Hispanic consumers are the youngest among all ethnic groups in the U.S. 50% of them are under 30 years old, and their life expectancy is one of the highest among all ethnic groups.This influences the marketing strategies targeted towards them and also the timeframe in which marketing tactics can be deployed with this group.Therefore, it is important to analyze and discover who the Hispennials are in order to better understand this segment and its significance for companies seeking to leverage their enormous potential in the market.With this new White Paper, you will get to know this group and its fundamental aspects in-depth.

  • Hispennials in numbers
  • U.S. Hispennials
  • Demographic aspects
  • The job market
  • Economic situation
  • Media and advertising
  • Values and attitudes
  • Key Takeaways: Challenges and opportunities

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